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Djo — The Actor Whose Side Project Became the Main Story

Joe Keery built Djo as a passion project between acting jobs. Two years after its release, a single line about Chicago turned it into a genuine phenomenon.

Newburyport, Massachusetts — Music breakthrough: 2024

Chapter I

Better Known for Stranger Things, at First

Joe Keery, best known for playing Steve Harrington on "Stranger Things," has quietly released music as Djo since 2019 — dreamy, 70s-tinged psych-pop that he largely wrote and produced himself, closer to a genuine creative outlet than an actor's vanity side-project.

For years, that's exactly how it was received: a curiosity attached to a famous face, rather than music taken seriously on its own terms.

2019Djo project begins
2022→2024"End of Beginning" delayed viral breakout
Dual careerActor and musician
Chapter II

"End of Beginning" and a Two-Year-Late Viral Moment

"End of Beginning," originally released in 2022, went properly viral in 2024 — driven largely by one specific lyric about missing Chicago that turned into a widely used, nostalgic short-form video sound.

The delayed breakout flipped the usual script entirely: instead of an actor dabbling in music, Djo suddenly had a legitimate hit single, on merit, two years after anyone had stopped expecting one.

Sources: Entertainment and music press coverage of Joe Keery's Djo project and its 2024 viral resurgence.